About Us
About TiresAR
We research and review tires so you don't have to. Get data-driven, unbiased recommendations for the best tires for your vehicle.
Who We Are
TiresAR is a digital project by Intercoper Argentina, a company dedicated to web development and digital solutions since 2006. With nearly 20 years of experience building online platforms, we know how to create resources that people actually use and trust.
But this isn't just another product comparison site.
This is a carefully crafted platform built by a team that cares deeply about:
- Accurate, updated information — not recycled generic content
- Honest recommendations — we'd buy these tires ourselves
- Real customer experiences — ratings and reviews matter
- Transparency — no paid placements, no hidden agendas
Mario Dalo — Founder
Based in Buenos Aires, Argentina. Founder of Intercoper Argentina, digital entrepreneur, and passionate about helping consumers make informed decisions.
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"Buying tires shouldn't be overwhelming. There are hundreds of options, confusing specs, and endless reviews to sift through. We built TiresAR to cut through the noise and help drivers find the right tires—quickly and confidently." — Mario Dalo, Founder
What We Do at TiresAR
We Curate Products — We Don't Sell Them
We are NOT a tire retailer. We don't sell tires, process payments, or manage orders.
Instead, we're independent curators — like a trusted friend who's already done the research for you.
Here's how it works:
- We research → We analyze hundreds of tires across major brands and retailers
- We evaluate → We study customer reviews, ratings, specs, and real-world performance data
- We compare → We look at price, value, warranty, and performance across categories
- We recommend → Only quality tires make it to our site—ones we'd confidently put on our own vehicles
When you click a product link on our site, you're taken to the official retailer (Amazon, TireRack, etc.) where you complete your purchase securely through their platform.
How We Evaluate Tires
We don't just copy-paste manufacturer descriptions. Every tire on our site goes through our editorial review process.
What we analyze:
- Customer ratings and reviews — real feedback from actual buyers
- Brand reputation — history, reliability, warranty support
- Performance data — wet/dry traction, tread life, noise levels
- Value for money — price vs. what you actually get
- Specifications — load index, speed rating, UTQG scores
- Warranty coverage — mileage warranties, road hazard protection
- Vehicle compatibility — ensuring proper fitment for your car, SUV, or truck
Our standard: If it appears on TiresAR, it means we'd recommend it to a friend or family member.
What We DON'T Do
- ❌ We don't sell tires directly — All purchases happen on official retailer sites
- ❌ We don't accept paid placements — Our recommendations are 100% editorial
- ❌ We don't promote low-quality products — We say no to tires that don't meet our standards
- ❌ We don't recycle generic content — Every description is researched and written by our team
Why Trust Us?
Nearly 20 Years of Digital Experience
Intercoper Argentina has been building online projects since 2006. We've launched platforms, managed communities, and helped thousands of users navigate complex decisions online. TiresAR is built on that same foundation: putting users first.
Transparent Business Model
We earn affiliate commissions when you purchase through our links — but this never costs you extra. You pay the same price as going directly to the retailer.
We're upfront about this because we believe transparency builds trust.
Real Editorial Standards
We've said no to brands that wanted paid placements. We've removed products that dropped below our quality standards. We update our content when prices, availability, or ratings change.
Our reputation is worth more than a quick commission.
Constantly Updated
Tire models change. New products launch. Prices fluctuate. We revisit our content regularly to ensure it reflects current reality — not outdated information.
Connect With Us
We're here to help — whether you have a question, want to share your experience, or just want to connect.
- Email: hello@tires.ar
- LinkedIn: Mario Dalo
- Company: Intercoper Argentina
- Location: Buenos Aires, Argentina
Legal Information
Intercoper Argentina Larrea 1280 Buenos Aires, CABA ZIP Code: C1117 Argentina
Founder: Mario Dalo Established: 2006
Affiliate Disclosure
TiresAR participates in affiliate programs, including the Amazon Associates Program. This means we may earn a commission when you purchase products through our links, at no additional cost to you. This helps us maintain the site and continue providing free, independent research and recommendations.
Our editorial content is not influenced by our affiliate relationships. We recommend products based on our research and evaluation criteria, not commission rates.
Start Finding Your Perfect Tires
Ready to find the right tires for your vehicle? Browse our curated selection and discover why drivers trust TiresAR for honest, research-backed recommendatio
